When visitors keep returning year after year, that’s a sure sign
you’re doing something right, says Thomas Mason, general manager of the
Comfort Suites Seven Mile Beach hotel.
The hotel has been
recognized by its parent company as the top performer in the Caribbean
based on customer reviews, citing their willingness or desire to stay
there again.
The Choice Hotel chain has eight properties in the
Caribbean and slightly more than 4,400 worldwide. Mr. Mason said Comfort
Suites was rated in the top 10 percent internationally.
“We’re
aiming to be in the top 100. This is a great tribute to our staff
because if customers want to come back, it’s a great indication that
they enjoyed their stay.
“Everyone has worked hard and the staff commitment to our guests is
second to none. It is really a case of the little engine that could. Our
staff are 90 percent local employees, and they have shown that not only
can they outperform other Caribbean Islands with service, but that we
can do it and also match and exceed service levels in comparable hotels
in both the USA and Europe.”
Bill Clegg, regional vice president
for franchise development at Choice Hotels, presented Comfort Suites
with the Caribbean Star Award of Excellence for achieving the highest
guest willingness-to-return scores in the Caribbean region, at an event
in Rockville, Maryland, last month.
The “willingness to return”
scores are tabulated from guest reviews and surveys and convey a strong
level of satisfaction and service received by the consumer.
“The
owners of the hotel could not be more proud,” said Gary Rutty, managing
director. “This is a great achievement and performance by our managers
and staff. Our recent $2.5 million renovation and commitment to our
business in Cayman is really paying off.”
